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Urgent! Growth Manager - Confidential Career in Hong Kong

Growth Manager



Job description

We’re looking for a Growth Marketing Manager with a strong background in mass-market tech services to lead user acquisition and engagement for our consumer app.

You’ll help define the value proposition, shape customer segmentation, and drive growth through strategic, data-driven marketing.Success in this role requires a deep understanding of app monetization, user behavior, and competitive positioning—especially in productivity or interactive entertainment apps.

You’ll own and optimize paid acquisition campaigns across major channels, with a focus on performance, creativity, and scalability.This is a great opportunity for a commercially minded marketer who can turn product insights into impactful growth strategies in a fast-moving, competitive space.

Campaign Management & Optimization:

  • Develop, launch, and optimize paid campaigns across platforms like Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels.
  • Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets.
  • Tailor creative and messaging to regional regulations, app launch timelines, and user behavior.
  • Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey.
  • Integrate internal and third-party data sources to refine audience targeting and boost performance.
  • Measurement & Reporting:

  • Monitor campaign performance using tools such as Google Analytics and platform dashboards.
  • Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV).
  • Share actionable insights with cross-functional teams including creative, product, and compliance.
  • Requirements

  • 4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps.
  • Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech.
  • Ability to craft compelling messaging and value propositions across web and app stores.
  • Proven track record managing large-scale acquisition campaigns (7-figure budgets).
  • Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms.
  • Knowledge of attribution modeling, A/B testing, and user lifecycle strategies.
  • Strong analytical mindset and data fluency.
  • Experience collaborating with creative, compliance, and analytics teams.
  • It's a plus if you have:

  • Crypto native or familiarity with community-led growth and Web3 technologies.

  • Passion for emerging technologies and innovative consumer products.
  • Experience in mobile app growth, including App Store Optimization (ASO).
  • Familiarity with app CRM, email marketing, and retention/lifecycle strategies.
  • $120,000 - $168,000 a year


    Required Skill Profession

    Advertising, Marketing, Promotions, Public Relations, And Sales Managers



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