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      Urgent! Senior Manager, Customer Communications & Engagement (DIY Initiative) - Prudential plc Career in Hong Kong
Prudential’s purpose is to be partners for every life and protectors for every future.
Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners.
We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions.
We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
This position will lead the development and implementation of strategies for customer engagement, focusing on promoting DIY services to increase awareness and effective usage of these services.
This role will ensure the creation of seamless personalized communication experience that empowers customers to fully utilize our DIY offerings.
Job Responsibilities:
Develop and execute communication strategies: Create effective communication plans to promote DIY services and ensure they reach the target audience.
Content creation: Produce engaging and informative content about DIY services for various customer touchpoints (social media, websites, email, event, etc.).
Customer engagement: Design and implement engagement campaigns to inform customers about the benefits and usage of DIY services.
Feedback and improvement: Establish channels for customer feedback and use insights to continuously improve DIY services.
Personalized communications: Utilize data analytics to send personalized messages that encourage customers to use DIY services.
Engagement activities: Organize webinars, Q&A sessions, and workshops to engage customers and address their queries about DIY services.
Measure and report: Regularly track communication effectiveness and DIY adoption rates, aiming to drive DIY from 40% to 60%.
(subject to agreement with OPS).
Job Requirements:
Degree holder in Communications/ Marketing/ Business or related disciplines
Master’s degree in relevant disciplines is a plus
10+ years of working experience in customer engagement, communications, service-oriented initiatives, customer strategy development, campaign management, content marketing, customer insights and experience (preferably in financial services institution)
Proven track record in developing and implementing successful communication and engagement strategies
Well-rounded experience in customer marketing disciplines, including customer engagement, communications, customer strategy development, campaign management, content marketing, customer insights and experience, and project management
Proven capability to connect customer feedback/ insights and data analytics, with the ability to translate data into actionable strategies and plans
A collaborative leader with excellent communication and interpersonal skills in managing stakeholders and working with cross-functional teams
Excellent command of English and Chinese – both written and spoken
Advertising, Marketing, Promotions, Public Relations, And Sales Managers
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Unlock Your Senior Manager Potential: Insight & Career Growth Guide
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Great news! Prudential plc is currently hiring and seeking a Senior Manager, Customer Communications & Engagement (DIY Initiative) to join their team. Feel free to download the job details.
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An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at Prudential plc adheres to the cultural norms as outlined by Expertini.
The fundamental ethical values are:The average salary range for a Senior Manager, Customer Communications & Engagement (DIY Initiative) Jobs Hong Kong varies, but the pay scale is rated "Standard" in Hong Kong. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.
Key qualifications for Senior Manager, Customer Communications & Engagement (DIY Initiative) typically include Advertising, Marketing, Promotions, Public Relations, And Sales Managers and a list of qualifications and expertise as mentioned in the job specification. Be sure to check the specific job listing for detailed requirements and qualifications.
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Before the Interview:To prepare for your Senior Manager, Customer Communications & Engagement (DIY Initiative) interview at Prudential plc, research the company, understand the job requirements, and practice common interview questions.
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